Facebook is testing a new tool to fight “scammy” advertising on its platform. And for this, it needs your help.
It has happened to all of us: we buy something online, only to find out that the product we received is nothing like what was advertised. Well, Facebook wants to rid itself from scam ads, and is now deploying a tool to let us give feedback on purchases we have made through its platform.
The tool appears underneath ads on Facebook and asks “if you made a purchase, how did it go?” Users are then asked to rate their experience between “well” or “poorly.”
Last April, a BuzzFeed News investigation revealed a network of China-based fashion sites using Facebook to acquire customers, and sell poor quality products to them – often using images stolen from high-end fashion brands to deceive consumers.
The new tool is one way of taking care of these scammy advertisers. A Facebook spokesperson explained that
well, facebook, this is new pic.twitter.com/QOSad9nfQB
— Alexander Kaufman (@AlexCKaufman) December 7, 2016
It’s unclear how many people have been invited to participate in this test, or if Facebook will ever communicate on the results. It clearly shows that the company understands that this issue is a concern for all of its users.
Have you been asked to rate your experience on Facebook? Tell us about it.
[wysija_form id=”5″]
More from Facebook
People Have Raised More Than $300M Through Facebook Birthday Fundraisers
Facebook's birthday fundraisers feature turned one this week, and it's not hard to see how much a success it has …
Using The ‘Create To Convert’ Framework To Turn Still Image Ads Into Video Ads
Why use still images for your Facebook ads when you can make a few simple changes and turn them into …
Messenger Kids Starts Allowing Children To Initiate And Accept Friend Requests
Facebook is rolling out a new feature to Messenger Kids that allows children to initiate and accept friend requests without …
