Facebook is testing a new tool to fight “scammy” advertising on its platform. And for this, it needs your help.
It has happened to all of us: we buy something online, only to find out that the product we received is nothing like what was advertised. Well, Facebook wants to rid itself from scam ads, and is now deploying a tool to let us give feedback on purchases we have made through its platform.
The tool appears underneath ads on Facebook and asks “if you made a purchase, how did it go?” Users are then asked to rate their experience between “well” or “poorly.”
Last April, a BuzzFeed News investigation revealed a network of China-based fashion sites using Facebook to acquire customers, and sell poor quality products to them – often using images stolen from high-end fashion brands to deceive consumers.
The new tool is one way of taking care of these scammy advertisers. A Facebook spokesperson explained that
[quote]This test survey is one of the tools we’re employing to garner feedback from people on those kinds of purchases. Making ads better for both people and businesses is our consistent goal and we’ll continue to work on improving ads that drive commerce.[/quote]
well, facebook, this is new pic.twitter.com/QOSad9nfQB
— Alexander Kaufman (@AlexCKaufman) December 7, 2016
It’s unclear how many people have been invited to participate in this test, or if Facebook will ever communicate on the results. It clearly shows that the company understands that this issue is a concern for all of its users.
Have you been asked to rate your experience on Facebook? Tell us about it.
You might also like
More from Facebook
Meta May Soon Alert You When Your Posts Are Removed By AI
According to reports, Meta is rolling out a system that notifies users when their posts are removed and how.
Meta Is Working On A Universal Speech Translator
Meta's latest AI project seeks to extend advanced translation options to lesser-used languages and to develop a universal speech translator.
Instagram Retires Boomerang And Hyperlapse Standalone Apps
Boomerang and Hyperlapse standalone apps have been removed from app stores as their functionality is already available within Reels.
Meta Demos Voice Controlled Builder Bot That Creates VR Spaces
Meta's latest AI research introduces a prototype technology capable of generating immersive objects through voice commands only.
Facebook Is Removing The Ability To Create Profile Frames
As part of its efforts to continue banning anti-vax messages, Meta is removing the ability for users to create frames.
Facebook Is About To Shut Down Campus
Facebook has informed users via an in-app message that it will be shutting down Campus - its college-focused social network.
Meta Updates Its Company Values
In the aftermath of its major rebranding, Meta is announcing a new company mission formed by a group of values.
Messenger Provides New Guide On Online Safety
Messenger has published a handy decision tree graphic that guides users and parents to find the safety features they need.
Facebook’s ‘News Feed’ Is Now Just ‘Feed’
After 15 years, Facebook is changing the name of its home page in an effort to move away from the …
