Remember Instant Articles on Facebook? Yes, the rich-media content format that loads really fast on your mobile devices. Well, Facebook is testing its video equivalent. Video that doesn’t use up your data plan.
Facebook wants to make sure you can consume as much content as possible, while at the same time going through the least amount of data possible. To help its users do so, it’s starting to test Instant Videos on its platform. What are Instant Videos? While Instant Articles are content formats that publishers have to publish in so they can load really fast on bad data connections, Instant Videos are downloaded and cached – then they are available to view later… for free.
Instant Videos – marked with a blue lightning bolt – are downloaded when your device is connected to Wi-Fi so you don’t need to use your data connection when you finally want to watch them. Clever, right? Yes, very. They will certainly help many more users consume more video on the platform, and will make both publishers and advertisers very happy too. Instant Videos are only available to a very small percentage of Android users at the moment.
TNW’s Director of Social Media, Matt Navarra shared a screenshot and TechCrunch reported the feature.
Facebook Instant Videos coming soon? ⚡️
h/t Devesh Logendran pic.twitter.com/rNZYkbeL2r
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) September 11, 2017
In any case, Facebook‘s goal is to get people to watch as much video as possible on the platform. It’s making sure the cost of data won’t be a problem in this.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
