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January 21, 2020
After years of resistance, Facebook is ready to give in, and allow us to use GIFs in comments.
GIFs were not always welcome on Facebook. Then it started allowing us to share GIFs on our timelines and Pages. Of course you still can’t just upload a GIF on Facebook – you have to share it via a third-party link.
But this week, GIFs could finally make their way to where they make the most sense: comments.
Adding a GIF in a Facebook comment will work in a very similar way to how they are shared on Messenger: Tap on the “GIF” button, and you will be able to search through a collection of GIFs from GIPHY and other GIF “providers.”
Just a few months after their introduction, over 22 million GIFs were being shared daily on Messenger. This shows, once again, just how popular they are among users.
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This new feature comes after Facebook has also started to allow some advertisers to use GIFs in their campaigns, and shows how the company is slowly giving in on the whole GIF theme.
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