After Facebook rolled out live video to all users on iOS, some on Android, verified Pages, and public figures using Mentions, we are starting to see it being used a lot more on the platform. Make no mistake… Facebook live video-streaming is a great tool, and if used correctly it can reap great results. As it starts spread though, the question on everyone’s minds is… “How does News Feed treat it?”
Facebook has been tweaking News Feed for years now, and continues to do so every day. With so much content drifting around on the platform, and so many users (who have so many interests), the tweaking is constant. So what happens when a new content type appears. Cue Live Video. In a Newsroom post, Product Manager Vibhi Kant and Software Engineer Jie Xu, explain that Live Videos are actually seen as a new content type and are ranked differently
[quote]…we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed… Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live.[/quote]
Facebook has found that people spend much more time watching Facebook Live video compared to video that isn’t live anymore. 3 times more time in fact. Obviously, this has to do with the fact that “Facebook Live videos are more interesting in the moment than after”.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
As there are few Pages out there that actually have the functionality, this ranking change is not expected to have any influence on their reach etc. But at least now we know, that if you’re about to go live, it’s always a good idea to notify people before. Because once you’re live, I am pretty sure that the video will be ranked based on interactions!
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
Meta Offers Digital Security Course For Journalists And Human Rights Defenders
The Meta Journalism Project and the ICFJ have put together a self-paced 90-minute course and webinars to provide online safety …
