Businesses in the US will soon be able to enable Facebook Pay as a payment option directly on their websites.
Facebook Pay is now extending beyond Facebook itself, to businesses that want to provide a seamless checkout experience for their customers on their own websites.
In August, businesses on participating platforms will have the ability to enable Facebook Pay as a payment option, directly on their website checkout. This will give customers the ability to complete a purchase without having to re-enter their payment information.
Additionally, the service will save merchants from having to manage customers’ card or bank account numbers to keep them safe. Facebook Pay will encrypt payment details and store them securely.
Finally, Facebook says that it will not use customers’ cards and bank details to personalize their experience or inform the ads they see. It also says it won’t share people’s shopping activity with their friends or on their profile or feed – unless they choose to share it themselves.
The new feature will launch this August, to US businesses that use Shopify as their e-commerce platform but more platforms will be added soon.
To sign up as a business and use the new payment service, merchants can visit Facebook’s dedicated page where they will also receive product information and updates as they become available.