Facebook is fast making it easier for “businesses of any size to easily connect with the people in their area.” One way to do this, is through Local Awareness Ads. Now, the company is launching an update to Local Awareness Ads for businesses with multiple locations.
Also Read: What Are Facebook Local Awareness Ads And Why They Are Important
Local Awareness Ads allow local businesses to target audiences within a specific radius around their local store locations. But what about businesses with many locations? Do they have to create new ads for every location? Nope. Facebook is launching a new tool that makes it easier for businesses with multiple locations to dynamically target people near each location.
Any business using Locations for Pages – a Facebook tool that helps businesses manage their multiple locations – can now create Local Awareness Ads that update dynamically according to where a particular person is. So if you are in a specific part of London, you’d get information about the London branch of a particular business that is closer to you.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Ad copy, links, and call-to-action buttons are all dynamically localised for you. So, people in Soho London would see “Let’s do brunch at in Soho” whereas people in Dulwich would see “Let’s do brunch in Dulwich”. “Call now” buttons re-route to the correct telephone number, whereas “Get directions” buttons send people to the closest location. So, information in the ads is hyper-local.
A business that would like to advertise in this way also get location-based reporting, so that performance can be managed across locations. The whole idea is to help businesses advertise more efficiently. This new tool is currently rolling out on the Facebook API and will be available on Power Editor very soon.
You might also like
More from Facebook
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
