After announcing its new audio features earlier this year, Facebook is now officially rolling out its Audio hub in the US.
More US Facebook users will now be able to discover all audio formats the platform has to offer in one place. Podcasts, Live Audio Rooms, and short-form audio clips will all be discoverable in the new Audio hub under the app’s Watch tab.
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In addition, Facebook is making Live Audio Rooms more broadly available to users globally – and starting to roll out Soundbites, a new short audio clips product that resembles TikTok for audio.
The new feature, which has been testing among adult US Facebook users on iOS and Android for some time, is now being rolled out to public figures and creators globally.
Today, we’re now excited to be rolling out Live Audio Rooms to public figures and creators globally as well as groups around the world.
Here’s an overview of what’s new 🧵👇 pic.twitter.com/hQDLDUojdd
— Alexandru Voica 💀 (@alexvoica) October 11, 2021
Facebook’s new audio content hub will help users discover their favorite creators’ shows, browse others recommended to them, and save content to listen to at a later time. Suggestions and recommendations will also become more personalized to users’ interests over time.
The social network has been developing its audio product for some time. In spring, the platform announced a series of new audio features, including its Clubhouse-like “Live Audio Rooms,” “Soundbites,” and added support for podcasts. In April, it also partnered with Spotify to launch a new miniplayer to stream Spotify music within the Facebook app.
In June, Facebook officially launched Live Audio Rooms, but up until now the only users who could access the feature were select US public figures and some Facebook Groups. However, starting this week, Facebook is rolling out Live Audio Rooms to a wider number of public figures, creators, and Groups globally. Furthermore, it is also extending the feature to Android and desktop.
Similarly, Facebook has been testing Soundbites since June – with select creators – and is now rolling out the short-form audio product to more people in the US.
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