After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the platform.
If you’re in real estate, this is great news! Facebook just rolled out its first ad product specifically designed for the real estate industry, allowing brokers to automatically promote their listings across Facebook, Instagram, and Audience Network placements. As Product Catalog Ads promote relevant products to people who have searched for products on a specific website, Dynamic Ads for Real Estate promote listings to those who have searched for listings on a broker’s website.
Dynamic Ads for Real Estate are very powerful, as they “leverage cross-device intent signals to automatically promote relevant listings from [a] real estate inventory,” without having to create unique creatives each time. This is particularly important for brokerages with many different listings, or a high volume of listings changes.
Also, advertisers need not worry about the beginning or end of their campaigns. They can be left on and the right audience will be reached at the right time, on the right device.
As with other Dynamic Ads, this new addition still works with the Facebook pixel and/or the Facebook SDK and App Events to automatically build the right audience to show ads to. Dynamic Ads for Real Estate can always reach the right people based on neighbourhood, property price, size and other characteristics.
Also, advertisers can optimise delivery to people who are more likely to take action – whether that’s to submit information, or something else.
You might also like
More from Facebook
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Facebook Probably Owes You Money
Meta has agreed to pay out $725 million to Facebook users to settle a class action lawsuit concerning user privacy. If …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
