After testing “search ads” since last year, Facebook is now expanding the availability of the placement to more advertisers.
After a long break, Facebook started testing ads in its search results late last year with a small number of businesses in the United States. However, it seems like Facebook is expanding the placement to many more advertisers this week. The new placement option appears as “Facebook search” when creating campaigns for Facebook News Feed and therefore can’t run without running on News Feed as well.
Like all ads on Facebook News Feed, “search ads” have a “Sponsored” tag above them and advertisers can create them either as static images or carousels. If you think that this is just a copy of Google’s Search Ads, that’s not actually the case.
It's finally here after months of speculation "Facebook Search" placement.
Facebook: Reach people with relevant ads based on their search terms
Dropshippers: {fill in the blanks in comments for fun}
Marketers:
Google:
Me: I told ya all back in '94h/t peter kostjukov#ppcchat pic.twitter.com/bF1t81mGlX
— Steven Johns (@stevenjohns21) July 25, 2019
While they appear within search results, there is currently no option to actually target people based on the specific keywords or phrases they use. Businesses that place an ad in the placement will have their ad shown when search terms related to them are used. Therefore, if advertisers want to appear in the placement for a specific search term, they must make sure it appears on their Facebook Page.
You may also be wondering how many searches are made on Facebook each day. You’d be surprised. If Facebook is monetising it, it means there’s something there to monetise. We’ll report back as this story develops.
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