Facebook is rolling out its Brand Collabs Manager to public groups this week, giving them a new opportunity for monetization.
Facebook had promised to bring Brand Collabs Manager to public groups back in October during its Communities Summit.
Facebook Brands Collabs Manager works as a marketplace that enables brands to link with the Creator, Page, and now Groups, that are most relevant to promote their products and services. Until now the tool only included Facebook Pages and Instagram.
Like for Pages and Instagram, public groups will be required to apply for access to the platform. Once a group admin gains access to the Facebook Brands Collabs Manager, the group can start collaborating with brands to create campaigns to be shared inside the public group.
For brands, this is a new opportunity to tap into highly engaged relevant audiences in a space where people trust the information shared. For admins of public groups, this is clearly a new opportunity to monetize their content and efforts to grow their groups.
Facebook said in a blog post, “We’re rolling out Brand Collabs Manager to public groups first and will continue to evaluate other ways that we can help both public and private group admins serve and sustain their communities.”