Meta is adding some artificial intelligence to the romance game. On Monday, the company announced it’s bringing an AI assistant to Facebook Dating, designed to help users fine-tune their profiles and discover better matches.
The chatbot acts like a digital wingman: users can prompt it with requests such as “find me a Brooklyn girl in tech” or ask it to polish their bio for better results.
Meta is also tackling what it calls “swipe fatigue” with a new feature called Meet Cute. Every week, users get one algorithmically chosen “surprise match,” meant to shake up the endless scrolling routine.
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According to Meta, matches among 18–29 year-olds on Facebook Dating grew 10% year over year, with hundreds of thousands of new profiles added monthly. That’s still a small pool compared to industry leaders: Tinder claims 50 million daily active users, while Hinge has about 10 million.
AI features are already becoming table stakes across dating apps. Tinder recently rolled out an AI photo selector tool that scans your camera roll for your best shots, while Hinge lets users rewrite their prompt responses with AI. Bumble has leaned into similar features, with founder Whitney Wolfe Herd even predicting a future where “AI concierges” go on virtual dates with each other before setting up the humans.
Match Group, the parent company of Tinder, Hinge, and OkCupid, has invested more than $20 million into AI (including a partnership with OpenAI) despite its recent financial struggles. Its stock has dropped 68% in the past five years.
With Facebook Dating now adding its own AI assistant, the question is less whether AI belongs in the world of modern dating, and more about which app can turn it into real chemistry.
