Remember how Instant Articles promised to make it faster to view third-party content on Facebook for mobile? Well now the company is bringing Instant Articles to the links you share on Messenger as well.
Starting today, Instant Articles will no longer need to open in a separate browser window when shared through Facebook Messenger, allowing for faster loading and a better overall user experience. In fact, Facebook says Instant Articles shared on Messenger will load up to 10 times faster than traditional links, and that is a massive upgrade.
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Surprisingly the update is coming first to Android, with the iOS app supposed to get an upgrade next week. This may actually well be the first time Facebook gives priority to Android users.
Are Instant Articles Really A Good Thing?
On the paper, Instant Articles look like a publishers’s dream: less data needed, faster loading times, better experience. However, adoption has been slower than expected among publishers who are keen to retain full control over their content; most likely because of analytics and ad space of course.
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Bringing Instant Articles to Messenger may well be one more way for Facebook to motivate publishers to adopt the feature. Will it work though?
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