Meta is reintroducing Local Jobs on Facebook, a (new) tool designed to connect young adults with entry-level, trade, and service industry opportunities in their communities.
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The new experience lives primarily inside Facebook Marketplace, with job listings also appearing across Groups and local business Pages.
How It Works:
- Dedicated Jobs Tab: A new section in Marketplace where users can browse and filter local job openings by category, distance, or type.
- Groups & Pages Integration: Job posts now surface in relevant community and career-focused Groups and on business Pages.
- Easy Employer Access: Local businesses can create listings directly through Marketplace, their Page, or Meta Business Suite.
- Messenger Connection: Applicants can contact employers instantly to ask questions or schedule interviews.
- Personalized Discovery: Facebook uses browsing history to surface the most relevant opportunities.
After quietly sunsetting its job listings feature a few years ago, Meta is clearly making a strategic move back into utility-based social experiences, particularly those that strengthen local connections and appeal to younger users entering the workforce.
It’s a smart pivot: community-based job discovery plays directly into Facebook’s strongest use case, connecting local people and small businesses, while giving the platform a relevance boost among Gen Z job seekers.
