To celebrate World Blood Donor Day (June 14) Facebook announced the Facebook Blood Donations feature is now available in 37 countries.
Over 100 million people worldwide have signed up for the feature so far.
When you sign up for the Facebook Blood Donations feature, you start receiving notifications from nearby blood banks about donation opportunities, in turn helping fight shortages in blood supply.
Facebook’s head of health, Kang-Xing Jin said in a blog post on Monday that in the two months following the release of the blood donations feature in the U.S. in June 2019, donations from first-time blood donors at partner sites rose 19%, adding that in Brazil and India, the share of donors at blood banks who said they were influenced to donate by Facebook notifications reached 14% in the first year that the feature was available.
And since this Monday, the feature is now available in 37 countries after welcoming Australia, Colombia, Israel, Singapore, and Tunisia.
The feature also allows blood donation centers to share opportunities to donate via Facebook Events where users can RSVP and share them with their friends.