Twitter Blue, the $7.99 service that gave people access to the blue checkmark is set to relaunch at the end of November.
It’s safe to say that the previous launch was a near catastrophe. Only days after Twitter launched the new subscription format that included the coveted verified blue checkmark, it was pulled down after a wave of fake verified accounts seeded mayhem on the platform.
The chaos resulted in a fake Nintendo account that posted an image of Mario flipping the bird and another account impersonating the pharmaceutical company Eli Lilly, which posted a tweet saying that insulin is now free, causing the company to lose billions on the stock market.
Now Elon Musk says the new Twitter Blue will relaunch on November 29th. In a tweet, he said he would be “punting” the relaunch to the new date “to make sure that it is rock solid.” He also added that “All unpaid legacy Blue checkmarks will be removed in a few months…”
Punting relaunch of Blue Verified to November 29th to make sure that it is rock solid
— Elon Musk (@elonmusk) November 15, 2022
All unpaid legacy Blue checkmarks will be removed in a few months
— Elon Musk (@elonmusk) November 16, 2022
The announcement follows after a number of companies suspended their ad spending on the platform, including General Motors, General Mills, Audi, Volkswagen, and several others. One of the world’s largest advertising companies, Omnicom Media Group, has also paused ads on Twitter.
Will this be just another episode of the Elon Wild Wild West Twitter show?
Looking back, would you say the acquisition of Twitter by Elon Musk has had a positive or negative impact on the future of the platform?
— We are Social Media (@WeRSM) November 14, 2022