Emoji are everywhere in our online conversations. From iMessage to WhatsApp, from Messenger to Twitter, Emoji help us say more, quicker. There are Emoji for almost everything: food, transport, and smileys of course… and also many combinations that suggest sex (👉👌or 🍆🍑). Yet, there are none to suggest safe sex.
So on December 1st – World AIDS day – Durex will campaign for a #CondomEmoji to be created. And your help is needed.
Also Read: Non-Profits Can Now Raise Funds On Facebook
Teens, adults, in fact everyone is concerned. Sexting exists, so why not make it “safe”? Durex wants to change the world, one Emoji at a time, and make it a safer place, maybe even disease-free one day? And it all starts by bringing “safe” back into sexting. And what can do this better than an Emoji?
Karen Chisolm, Marketing Director of Durex, explained:
[quote]Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS.[/quote]
Durex also conducted a study among 18-25 year-olds, to provide some serious statistical background to the campaign:
- – 80% of 18-25 year olds find it easier to express themselves using emoji
- – More than half regularly using emoji when discussing sex
- – 84% said they feel more comfortable talking about sex using emoji
- – More than one-third claim not to care about safe sex
- – Nearly half think that HIV will never affect them or their friends
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So now do you see how important a #CondomEmoji is?
How can you help? Well you can start by sharing the news, and add #CondomEmoji to your tweets. Hopefully your combined efforts, and the media influence that the campaign will generate, will be enough to convince the big emoji masters.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Creative Campaigns
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
