A sugary glaze meets resin soles in one of the most unexpected pairings of the year: Crocs x Krispy Kreme. On one side, the cult-favorite donut chain. On the other, the instantly recognizable clog. Together, they’ve cooked up a limited-edition collab that blends kitsch, comfort, and sweet nostalgia into one delicious drop.
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At the heart of the partnership is the Krispy Kreme x Crocs Classic Clog, a beige-golden pair that looks straight out of the fryer. The shoes come with interchangeable chocolate and strawberry glaze-like toppers and a set of Jibbitz charms shaped like donuts, a Krispy Kreme dozen box, and even the brand’s iconic paper hat.
Yes, they almost smell like donuts.
Each pair comes in a co-branded shoebox that mimics the classic Krispy Kreme packaging, completing the full dessert-wear fantasy. Slip them on and you’re not just wearing Crocs, you’re wearing your favorite treat.
But the fun doesn’t stop at footwear. To sweeten the launch, Krispy Kreme is also rolling out a special edition dozen featuring three classic flavors: Original Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles, all wrapped in the collab’s colorful identity. Available from August 4 to 10, the limited-edition donuts help extend the campaign into a full sensory experience.
A collab made for fans of flavor and flair
This playful pairing reflects a shared love for bold expression and self-aware style. “Fans of both our brands expect the unexpected,” says Alison Holder, Head of Product at Krispy Kreme. Crocs’ Terence Reilly adds: “We’ve always believed in customizable comfort, and with Krispy Kreme, we’re adding a layer of personality and style.”
The collab taps into the rising trend of pop culture co-branding, where everyday products double as experiential statements. Following in the footsteps of Lay’s handbags and Cheetos perfumes, donut clogs are the next logical step. Whether you wear them or collect them, one thing’s clear: this is fashion with a wink.
The collection officially drops August 5, available via Crocs stores, crocs.com, and select Krispy Kreme locations in the U.S. and Canada. Even better, early access begins August 4 via a scannable QR code in participating stores.
And in a clever activation twist, anyone who walks into a Krispy Kreme store wearing Crocs on August 9 will receive a free Original Glazed donut, no purchase necessary. Consider it the ultimate reward for showing up in style.
