Converse shows it really gets marketing for Millennials as the brand launches a series of 32 branded GIFs for fans to share across social media.
Why spend your budget on buying media, when you could use it to create awesome content and have your target audience do the heavy lifting, spreading the message for you? Converse seems to be in tune with the times, as the brand has planned a GIF-heavy campaign for Back to School.
The campaign features Stranger Things star Millie Bobby Brown as the main – and only – character, and highlights those “First Day Feels” of going back to school after the summer break. The concept is simple, and digitally awesome: Big Spaceship – the NYC based agency – knows that we all (Millennials especially) love to share how we feel on social media using GIFs. Hence, a campaign that features 32 reaction gifs that covers all these emotions we go through on a “first day.”
The approach is simple: Converse creates, we share. And my 2 cents, is that it will work. GIFs have become one of the leading forms of self expression for teens and Millennials, and I’m pretty convinced they will identify and share those all over our feeds.
You can find all the GIFs here, and here is a video of all of them together: