ChatGPT is having a moment. The app was the most downloaded in the world last month, beating every social platforms.
According to Appfigures, OpenAI’s iOS app was the most downloaded app in the world last month, overtaking giants like TikTok, Instagram, and Facebook. And Similarweb reports that the app was downloaded nearly 30 million times over the past 28 days, more than the combined downloads of TikTok, Instagram, Facebook, and X on the App Store in that same period.
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Let that sink in: one AI chatbot pulled more App Store downloads than all of social media combined.
Of course, the social platforms mentioned have been around for years and are likely approaching download saturation in many regions. That said, the growth trajectory of ChatGPT remains remarkable. Even as its Android downloads face stiff competition from Google’s own Gemini (which reportedly overtook ChatGPT on Google Play in April), the overall user base is still exploding.
Recent court filings cited by The Information suggest ChatGPT reached 600 million monthly active users in March 2025, compared to 350 million for Gemini. That’s nearly double.
So Everyone’s Using ChatGPT… Right? Not quite.
A new Pew Research Center study reveals a cultural divide: while the number of U.S. adults who’ve used ChatGPT has doubled since 2023, 66% of American adults still haven’t tried it, and 20% have never even heard of it.
This surge in usage isn’t just a tech story, it’s a cultural one. The tools people download, talk about, and experiment with are shaping behavior and expectations in real time. Whether it’s AI-generated content, search, or chat-based interfaces, consumer expectations are shifting rapidly, and ChatGPT is leading that shift. A recent study even showed that chatGPT is now influencing the way we speak to each other!
For brands and platforms, the takeaway is clear: AI isn’t just an industry trend, it’s now a user behavior. And it’s coming for the attention economy, one download at a time.