What does that mean for the future of Search and Social?
When OpenAI launched ChatGPT in late 2022, few could have predicted the pace at which it would become a central player in the digital lives of millions. Fast forward to today: OpenAI now reports that users send 2.5 billion prompts to ChatGPT every single day. Of those, roughly 330 million come from the U.S. alone.
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To put it in perspective, Google, the undisputed king of search, handles just under 14 billion daily queries (based on their annual disclosure of 5 trillion searches, and estimates from firms like SparkToro, Datos, and NP Digital). In other words, ChatGPT is already processing about one-fifth the daily query volume of Google, despite being less than three years old.
From Curiosity to Utility
What began as a novelty, a chatbot for fun and experimentation, is rapidly evolving into a default interface for knowledge, productivity, and even creativity. We’re watching a new kind of search behavior unfold in real time. One that’s less about links, and more about answers. Less about browsing, and more about getting things done.
And the kicker? Just eight months ago, OpenAI CEO Sam Altman pegged ChatGPT’s daily volume at 1 billion prompts. Which means usage has more than doubled in under a year.
This isn’t just growth. It’s a behavioral shift.
What This Means for Marketers
For social media professionals, brand strategists, and digital creatives, these numbers aren’t just impressive, they’re instructive.
The lines between search, chat, and content are blurring. People aren’t just searching for information anymore. They’re conversing with it. They’re asking for personalized advice, generating captions, rewriting emails, planning trips, and brainstorming brand names, all in the same interface.
This should prompt a serious question for anyone in marketing: How is your brand showing up in the age of conversational interfaces?
If SEO was about being visible on Google, and social was about being shareable on platforms then the next frontier is being usable in AI. That means creating content, messaging, and brand assets that AI systems can draw from, cite, remix, and embed into interactions.
ChatGPT is not replacing Google. Not just yet anyway. But it is reconditioning how we think about finding, using, and even trusting information. For now, Google remains the starting point for most discovery. But if current trends continue, it may not stay that way for long.