Since August, the New York Public Library has been bringing classic literature back to life through Instagram Stories. Next up is Christmas classic, A Christmas Carol.
Insta Novels; Ever heard of them? If you’re one of our daily readers, you will probably remember when back in September we wrote about the New York Public Library’s campaign with New York agency Mother to bring classic books to Instagram through Stories. The idea is simple. To make great stories available to everyone, as it’s obvious that almost nobody reads in this day and age. So, the NYPL is giving books like Alice’s Adventures in Wonderland, Franz Kafka’s The Metamorphosis, and other books the digital treatment.
Lewis Carol’s book was first, illustrated by well-known animator Magoz. Then came The Yellow Wallpaper, a Charlotte Perkins Gilman short story. The Metamorphosis was the most recent. Now, and quite fittingly, to mark the 175th anniversary of the first time Charles Dickens’ A Christmas Carol was published, the NYPL is releasing it as an Insta Novel as well.
The Insta Novels campaign is doing wonders for the NYPL, with their Instagram account gaining over 128,000 followers (67% up). Also, downloads of its e-reader app have increased 70% in the first week of the program alone.
View this post on Instagram
“What's happened to me," he thought. It wasn't a dream . . . " ⠀ Franz Kafka's classic, The Metamorphosis, is now available on #InstaNovels. To start reading, check the @nypl Highlights for Part 1. (Part 2 released tomorrow 12/6). ⠀ (Not sure how to read an Insta Novel? Find our tutorial in Highlights)
But it’s not all “virtual fun.” The NYPL is hosting A Dickens Christmas at its main branch on 42nd Street in Manhattan, which will include a free exhibition with some special items related to the author, like his own personal copy of A Christmas Story that includes handwritten notes. If you find yourself in Manhattan during the holidays, perhaps you should visit the NYPL.
More from Instagram
Instagram has updated its API to allow direct video scheduling that allows third-party services to build the feature into their apps.
Instagram is adding the ability to post on multiple accounts at the same time. The feature is rolling out to …