To prove that its Whopper outsizes McDonald’s Big Mac, Burger King revealed it has hidden a Big Mac behind every Whopper that has appeared in an ad in 2019.
Burger King is known for its PR stunts and particularly the ones targeting its rival McDonald’s. But this year’s finale is a beauty. In its last stunt of the year, Burger Kind revealed it hid a Big Mac behind every Whopper ad: within every piece of print, TV, OOH and in-store advertising.
Creative agency BBH is behind the year-long stunt that saw a Big Mac placed behind every Whopper photographed in 2019. The point is made: the Whopper outsizes the Big Mac on all aspects.
Ian Heartfield, chief creative officer at BBH London said: “Placing our competitor’s product in our own ads throughout 2019 without anyone knowing has been one of the most fun ideas we have ever executed. It is of course just a good old fashioned product comparison idea, but it’s been brought bang up to date by some lateral thinking and rebellious media behavior. We’re loving it.”
We are loving it too.
https://www.youtube.com/watch?v=BfEEY1nmW8o
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
