Burger King France and French creative agency, Buzzman, have done it again! This time, they’ve given their biggest Facebook commenter his own restaurant.
Ever since it began working with Paris-based agency Buzzman, Burger King France has become known for its bold, often cheeky, big-impact campaigns. And this time, the two have outdone themselves. Imagining what would the best possible way to reward its best Facebook fan, the brand just presented him with his own restaurant. Literally. They even wrapped it up and put a bow on it!
Sullyvan K. is Burger King France’s biggest Facebook fan. He’s commented over 637 times on the brand’s posts. Now, Sullyvan K. is Burger King’s most valued customer with his a restaurant named after him – the sign above the door says “Home of Sullyvan K. – his own personal parking spot, his own tray (it’s golden), his own table and Whopper packaging. Furthermore, he’s able to eat at the restaurant for free – for a year.
This might be the main part of the campaign, but Burger King France isn’t stopping there. The person who comments the most on the recently-uploaded web film on Facebook gets to eat at Burger King free for a year as well. Better get cracking, as there are already over 40,000 comments on the post.
Client Burger King Marketing Director: Béatrice Roux
President and Executive Creative Director: Georges Mohammed-Chérif
Creative Director: Jean-Christophe Royer
Head of Social Media: Julien Scaglione
Head of PR & Communication: Amélie Juillet
Production: Full Dawa