Burger King celebrates Christmas in July because 2020 needs to be over

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Burger King is celebrating Christmas in July because, like many of us, they have had enough of 2020 and wish the year would just be over by now.

Let’s face it, 2020 has not been very kind so far. The Coronavirus pandemic has taken its toll on the world and many of us would agree things would just be better if 2020 was to be over and done with.

Burger King feels the same way and decided to skip the rest of the year.

“Christmas in July” is BK’s new campaign, transforming its social media channels and BK app into true Holiday celebrations made of carols, elves, and other magical accouterments.

And as part of the celebrations, BK will also let consumers mix and match two menu items for $5.

Burger King has also taken the magic of Christmas to one of its locations which has been decorated with icicle lights, snowflake ornaments, giant colorful trees, and red-ribboned wreaths. There is also fake snow and all employees are to wear Santa hats.

Burger King says it wanted to be “doing our part to wrap it up early.” Because, yes, 2020 has not been the easiest so far.

CREDITS:

Client: Burger King
Agency: David Sao Paulo and David Miami
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Associate Creative Director: Fabricio Pretto, Rogerio Chaves, Curtis Caja
Art Director: Thiago Ferreira
Copywriter: Lucas Vigliar, Jared Schermer
Group Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Account Executive: Rachel Startz
Executive Producer: Brenda Morrison Fell
Associate Producer: Brenda Osorno
Senior Business Affairs Manager: Barbara Karalis
Business Affairs Manager: Elizabeth Torriente