In a world where social media lets us know everything about everything, Burger King wants to surprise its customers with mystery burgers.
Admit it, you scroll down social media timelines looking for that fresh little piece of news or gossip, about your friends, your favourite celebrities, or brands. We live in a world where mystery does not have a place anymore. Except at Burger King in France.
From now through September 25, people can get themselves a mystery burger at Burger King in France. For 2 euros (about $2.40), anyone can buy one of 10 signature sandwiches, selected at random, and served in an unbranded mystery white box. That by itself is a fun activation, but Paris-based ad agency Buzzman, took it a set further.
The agency launched the activation with a spot starring a young couple in a doctor’s office to “probe their mysterious bundle of greasy-cheesy joy.”
Congratulations, it’s a burger!
Buzzman Executive Creative Director Georges Mohammed-Chérif explained:
Thank you AdWeek for the featured image!
More from Creative Campaigns
Old Spice just held the first-ever live-streamed board meeting. And, as always with the brand, things got weird very quickly.
Why use still images for your Facebook ads when you can make a few simple changes and turn them into …
Facebook is rolling out a new feature to Messenger Kids that allows children to initiate and accept friend requests without …