Meet Laurent François, our industry panel speaker, a pioneer in social media and digital marketing, founder of RE-UP agency, trusted partner of brands and creative misfit!
Laurent drives the creative strategies and digital developments for RE-UP. Prior to that, Laurent led the first 360° Digital Influence department for Ogilvy (now called Social@Ogilvy) group in Europe, working for clients like Lenovo, Nestlé, Louis Vuitton, IBM and Grazia.
He then joined a European media group to build up their social business division, introducing a new business model with a cross-team made of journalists, bloggers, advertising teams and external talents. Laurent came back to London in 2012, starting as a freelancer in leading positions for network-agencies like JWT and Havas.
He created RE-UP agency with his business partner in 2014; a creative army of misfits, helping brands to achieve their advertising and communications objectives with social media at the very core of their creative developments.
In 2015, Laurent won the YDLA award in the Young Leader category in London. He also contributes to diverse magazines (Social Media Today, L’Express Styles, M&M etc.) and is a happy visiting lecturer for a range of business and arts schools.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
You might also like
More from Events
Adobe Brings Back CoCreate: MAX Ahead Of Its Adobe MAX Conference
Adobe has kicked off this year's CoCreate: MAX, a program that pays creators to produce artwork to boost its MAX …
This Is Your Last Chance To Enter The 25th Annual Webby Awards
You better be quick! There is still some time to enter the Webby Awards this year, as the extended entry …
Coming Up! SocialDay 2020 Social Media Marketing Festival
This year's SocialDay is a virtual festival taking place on the 1-3rd of September 2020! 50% discount on tickets for …
The 24th Annual Webby Awards Show Has Been Canceled
The 2020 edition of the Internet celebration was scheduled for May 11 in New York. It has now been canceled …
Cannes Lions Officially Postponed To October
With France still a hotspot in the global Coronavirus pandemic, Cannes Lions have made the decision to postpone the advertising …
Facebook Cancels Its F8 Developer Conference
Facebook announced that its annual developer conference, F8, will be canceled amid fears surrounding the spread of Coronavirus. For many, F8 …
Snackable Content Awards 2019 Edition Winners Announced
Given each year to the best short content producers worldwide, the awards are determined by an international jury composed of …
Microsoft And The AI Revolution
Last week Microsoft hosted 10,000 customers and partners at the 5th annual Future Decoded event in London. The Hot Topic? Digital …
The Influencer Marketing Show Will Change The Way You Do Influencer Marketing
The Influencer Marketing Show is designed for brands who want to educate themselves in this area of digital marketing and …
