Bacardi has announced the launch of a new limited-edition run, complemented by the release of its first-ever NFT.
In honor of National Rum Day, Bacardi Rum is expanding its premium portfolio range with the launch of a new, limited-edition Bacardi Reserva Ocho Sherry Cask Finish rum, and the brand’s first-ever NFT.
Related | Axie Infinity Becomes The First NFT Game To Breach $1B In Sales
The limited-edition rum – the first installment of a five-year Bacardi Reserva Cask Finish Series – will hit shelves in September.
In addition to the new rum, Bacardi is partnering with celebrity photographer Cam Kirk to collaborate on their first-ever NFT.
The NFT will be up for sale on September 1 on BACARDICaskNFT.com, and proceeds of the sale will go to the “Backing the B.A.R.” project, presented by the NAACP.
The initiative provides business acceleration grants, education, support, and entrepreneurship solutions for Black-owned bars, restaurants, nightclubs, lounges, liquor stores, and small businesses in the process of applying for a liquor license.
In other NFT-related news, Coca-Cola entered the metaverse with its first-ever NFT collection including a single lot of digital collectibles.
The “Friendship Box” was inspired by video-game loot boxes, and included items re-imagining how some of Coca-Cola’s iconic assets can be used in the metaverse.
You might also like
More from Lifestyle
Virgil Abloh’s Louis Vuitton X Nike Air Force 1 Is Finally Releasing
It's finally here: Louis Vuitton is gearing up for the launch of its Nike Air Force 1, designed by the …
Disney+ To Launch Cheaper Ad-Supported Plan By Late 2022
In a bid to expand its user base and reach profitability by 2024, Disney+ plans to launch an ad-supported tier …
NBA Star Antetokounmpo Becomes WhatsApp’s First Global Partner
WhatsApp announced its first global brand partnership with Milwaukee Bucks forward and 2021 NBA All-Star MVP Giannis Antetokounmpo.
LEGO Is Releasing An 18-Inch, 979-Piece Thor’s Hammer Set
LEGO’s latest drop in the Marvel saga is Thor’s Hammer, Mjölnir, which is now available for pre-order for $99.99.
LEGO Ideas Unveils 2,585-Piece Earth Globe Kit
The new 'The Globe' LEGO Ideas set turns into a fully spinning globe with printed names of oceans and continents …
Roku Introduces New Live TV Zone Feature
Roku has launched a new one-stop shop for live broadcasting, which will make it easier for users to find live …
Qudi Debuts World’s First Emotional LED Face Mask
The Qudi Mask is capable of representing a spectrum of emotions via an LED display. It can also react to …