You know it, you’re not yourself when you’re hungry. And now Snickers is testing out its theory again, with an idiotic banner ad, offering you to get one candy bar for the price of two.
Do you sometimes click without reading or knowing what you are clicking on? I know I do. Snickers claims that you cannot act as yourself when you are hungry. And now the candy brand is testing out its claim with a strange banner ad inviting you to buy one Snickers, and pay for two.
Clearly, that offer is not a good deal. And if you did click on it, Snickers will tell you so themselves. After clicking on the idiotic banner ad, users will be redirected to a video message from a comforting man who seems to be genuinely concerned about your well-being. So much so, that he will end up giving you actually a $1 off coupon when you buy two Snickers bars – for real this time.
Client: Mars Chocolate North America
Josh Olken Brand Director, Snickers BrandCreative Agency: BBDO NEW YORK
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Scott Mahoney, Creative Director
Dan Oliva, Creative Director
David Rolfe, EVP, Director of Integrated Production
Amy Wertheimer, EVP, Group Executive Director
Anthony Curti, Executive Producer
James Young, Executive Producer
Stuart Miller, Senior ProducerProduction: JHF Prod/World War Seven
David Shafei, Director