Apple’s long-anticipated Siri overhaul may finally be taking a more radical turn. According to a new report from Bloomberg’s Mark Gurman, Apple is planning to transform Siri into a full AI chatbot, one that behaves far more like ChatGPT than the voice assistant we’ve known for over a decade.
Internally codenamed “Campos,” the revamped Siri is expected to debut as part of Apple’s iOS 27 roadmap and could take center stage at WWDC this June. Unlike today’s Siri, the new version would support both voice and text-based interactions, signaling a shift toward conversational AI rather than task-based commands.
What makes this move notable is how directly it contradicts Apple’s previous public stance.
Apple’s senior vice president of software engineering, Craig Federighi, has repeatedly pushed back on the idea of turning Siri into a chatbot. His vision for Apple’s AI was something more ambient, intelligence “woven into the system” and available only when needed, rather than a destination you talk to.
But the landscape has changed.
As conversational AI tools like ChatGPT become habitual parts of people’s workflows, Apple appears to be rethinking whether subtle integration alone is enough, especially when users now expect dialogue, memory, and reasoning, not just voice shortcuts.
Apple’s urgency isn’t just about software. The company is also staring down a potential hardware threat from OpenAI, which is reportedly entering the device space with products designed by former Apple design chief Jony Ive. If successful, those devices could redefine how people interact with AI, without an iPhone at the center.
Meanwhile, Apple’s AI delays are well-documented. The company postponed its “more personalized Siri” multiple times and spent much of last year evaluating external AI partners, including Anthropic and OpenAI, before ultimately selecting Google’s Gemini as its primary AI partner, a deal confirmed earlier this month.
If the report is accurate, Apple isn’t just catching up, it’s conceding that chatbot-style interaction is now the default mental model for AI, whether it likes it or not.
The real question isn’t whether Apple can build a capable chatbot. It’s whether it can do so without sacrificing its core promise: privacy, restraint, and systems that feel human without being overwhelming.
WWDC may finally give us the answer.