Apple Announces $29 AirTag, Its Own Tile-Like Item Tracker

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Apple just announced AirTag, a new $29 Tile-like item tracker that will let you track your items within Apple’s “Find My” app on iOS.

AirTags will also send you notifications when you are separated from your items.

The new Apple Airtag includes a built-in speaker, accelerometer, Bluetooth LE, and a user-replaceable battery. Apple says that the battery can last up to a full year.

AirTag will show in Apple’s Find My app and the app will play a nipping sound on the tracker when you attempt to locate an item. It is equipped with Apple’s U1 chip that uses Ultra-Wideband technology, sound, and haptic feedback to guide people more precisely to where an item is located.

AirTag will never store any location data or location history and it uses end-to-end encryption for the communications between an AirTag and the Find My network.

AirTag can slot into a new leather loop and key ring accessories that Apple designed for the launch. The company said it is also working directly with accessory makers to create luggage tag enclosures for the AirTag itself.

AirTag will be available for $29 on April 30th, or $99 for a four-pack. Preorders begin this Friday at 5AM PT / 8AM ET.