Viva Magenta has been chosen as the PANTONE color of the year for 2023 by the experts of the Pantone Color Institute.
Every year, the 40 members of the Pantone Color Institute vote to choose the one color that will inspire all kinds of creatives and designers for the year to come.
Related | Banksy Reveals 7 New Murals Across War-Torn Ukraine
After Very Peri in 2022, it is now Viva Magenta that will set the mood for 2023.
Also known as PANTONE 18-750, Viva Magenta is described as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”
Other words the company uses to characterize the color — and, by extension, the current cultural moment — include powerful, empowering, electrifying, boundaryless, audacious, and inclusive.
“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” it says.
An unconventional shade for an unconventional time:
a new vision. Color of the Year 2023: PANTONE 18-1750 Viva Magenta
Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.https://t.co/vxEQlBykRT#Pantone pic.twitter.com/pRIP6bI2NH
— PANTONE (@pantone) December 2, 2022
Some skeptics would point out that magenta doesn’t technically exist, since there’s no wavelength of light that corresponds to that color. But Pantone — which literally wrote the book on color-matching in the 1960s — defines it as a “nuanced crimson red tone that presents a balance between warm and cool.”
Magenta is a hybrid in many senses, the color authority says, as it straddles the physical and the virtual, the organic and the innovative.
“It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach,” it says. “Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.”
You might also like
More from Featured
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …