“I play for human rights.” A leaked pep talk by Portugal’s national football manager becomes Amnesty International’s latest campaign for inclusion.
“Remember that we are all human beings.”
Related | Facebook Oversight Board Publishes Decisions On First Cases
In its latest campaign, Amnesty International chose to share a leaked pep talk given by Portuguese football team manager to his team during their last meetup of 2020. Fernando Santos highlights the importance of players’ actions on the pitch as role models.
Titled “I play for human rights”, the initiative takes place at a time when bigotry and racism are very prevalent in professional sport, making athletes, as well as everyone else involved on the sidelines, ever more important agents in the fight for these social movements, as has been seen with the Black Lives Matter protests.
Created by Havas Lisbon with the support of the Portuguese Football Federation, the campaign focuses on Fernando Santos’ pep talk, while we see scenes of people from different backgrounds listening to his moving speech. His words have had a huge impact on the public and have had a lot of traction in the Portuguese press.
“In the video, it becomes clear how sports can lead the fight for human rights in society because sports are inclusive and are multicultural. Teaching human rights goes beyond schools, and with the project “I play for human rights”, we are inviting everyone involved in sports – athletes, coaches, referees, supporters, and all stakeholders – to use their influence for the common good.” declared Paulo Fontes, communications manager for Amnesty Internacional Portugal.
According to Bernardo Tavares, one of the creators of the campaign, this pep talk was given to 11 players that form the Portuguese national team, but the message shouldn’t be restricted to just them. “Now it can have a positive impact on another number 11, because coincidently Portugal’s population is around 11 million people, and they can spread the word to the rest of the world so that more people can join the human rights’ team”.
Agency: Havas Lisbon
You might also like
More from Featured
Instagram Reels Can Now Last Up To 60 Seconds
Instagram has just doubled the maximum length for Reels which can now be up to 60 seconds long.
Apple’s New ‘Shot On iPhone’ Ads Shows You How To Take The Best Pet Portraits
Apple is bringing back the years-long 'Shot on iPhone' ad series. This time the OOH campaign features stylishly outfitted cats …
Instagram Now Lets All Users Save Stories As Drafts
Following testing, Instagram is now allowing all users the ability to save their Stories as drafts for future use.
Instagram Tests New ‘Collab’ Feature That Lets Two Accounts Post Together
Instagram is testing a new feature that will allow two users to collaborate on publishing Feed Posts and Reels.
Google Enriches Its Shopping Experience With New Ways To Find Deals
Google is making it easier to find deals by gathering the most popular promotions - presenting them in a new …
How To Follow The Olympic Games On Facebook, Instagram, And WhatsApp
Facebook is rolling out features across its platforms to help people discover content and cheer on their teams in the …
Snapchat Is Growing Faster Than Ever
Forget what you thought about Snapchat, the app is growing faster than it has in years, now counting over 293 …
Facebook Announces New Career Certificate Courses With Coursera
Facebook is expanding its collaboration with Coursera to launch two new courses to support more job seekers.
Instagram Now Automatically Translates Texts In Stories In 90 Languages
Instagram has allowed translation in 60 languages on posts and captions since 2016. Now it is translating text in Stories …
