“I play for human rights.” A leaked pep talk by Portugal’s national football manager becomes Amnesty International’s latest campaign for inclusion.
“Remember that we are all human beings.”
Related | Facebook Oversight Board Publishes Decisions On First Cases
In its latest campaign, Amnesty International chose to share a leaked pep talk given by Portuguese football team manager to his team during their last meetup of 2020. Fernando Santos highlights the importance of players’ actions on the pitch as role models.
Titled “I play for human rights”, the initiative takes place at a time when bigotry and racism are very prevalent in professional sport, making athletes, as well as everyone else involved on the sidelines, ever more important agents in the fight for these social movements, as has been seen with the Black Lives Matter protests.
Created by Havas Lisbon with the support of the Portuguese Football Federation, the campaign focuses on Fernando Santos’ pep talk, while we see scenes of people from different backgrounds listening to his moving speech. His words have had a huge impact on the public and have had a lot of traction in the Portuguese press.
“In the video, it becomes clear how sports can lead the fight for human rights in society because sports are inclusive and are multicultural. Teaching human rights goes beyond schools, and with the project “I play for human rights”, we are inviting everyone involved in sports – athletes, coaches, referees, supporters, and all stakeholders – to use their influence for the common good.” declared Paulo Fontes, communications manager for Amnesty Internacional Portugal.
According to Bernardo Tavares, one of the creators of the campaign, this pep talk was given to 11 players that form the Portuguese national team, but the message shouldn’t be restricted to just them. “Now it can have a positive impact on another number 11, because coincidently Portugal’s population is around 11 million people, and they can spread the word to the rest of the world so that more people can join the human rights’ team”.
Agency: Havas Lisbon
You might also like
More from Featured
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …