It’s called Content Authenticity App and it’s now available in public beta to let Creators digitally sign their work. And anyone can try it for free.
The app allows creators to add “Content Credentials” to their digital work. These credentials are invisible and secure metadata that shares information about the creator. The real magic: AI can’t edit it out and it will still works when someone screenshots the original work!
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Adobe’s content authenticity app allows you to add various information to your work: your name of course (which can be verified via LinkedIn!) but also your social media profiles. And you can also decide if you are OK with your work being used for generative AI training. This is an experimental feature aiming to get a headstart on future AI regulation that Adobe hopes will respect the creator’s choice regarding training data.
Once you have verified your name, and connected your social media, the app will let you attach your new credentials in batches of up to 50 files. The only catch is that your files need to be JPG or PNG only. No PDF or other formats. That being said, Adobe already has plans to build support for other types of media such as video and audio.
Oh and you do not necessarily need to have created these files with Adobe apps.
Content credentials can be viewed using Adobe’s Chrome extension or upload the file in the web app. LinkedIn is also an integral part of the rollout. Not only will the social platform help verify creators, it will also start displaying Content Credentials on its platform.