Adobe’s popular video editing app Premiere is now available on iPhone, expanding the company’s push into mobile creativity. An Android version is in the works.
The free app offers a surprisingly robust toolset: a multi-track timeline with support for video, sound, music, and text layers; 4K HDR editing; auto-generated captions; and precise frame adjustments for color and shadows, all optimized for mobile screens.
There’s also a simple slider to reduce background noise and boost dialogue in clips recorded on the go.
Also Read | ChatGPT’s First Ad Campaign Puts Everyday Life in the Spotlight
Where things get interesting is AI. Adobe has integrated its Firefly models, letting users generate background sounds from a text prompt, or even by humming or singing. Firefly can also turn images into stickers or short video transitions. These features require credits, while the app itself (and Adobe’s stock library of images, clips, and sounds) remain free.
Projects can be started on iPhone and seamlessly transferred to desktop Premiere via Adobe Cloud. For now, though, the workflow only goes one way: desktop projects can’t yet be sent back to mobile.
“We want to empower all types of creators to work. We know that the next generation of creators chooses and prefers to edit on mobile,” said Mike Folgner, product director at Adobe.
Premiere joins a growing suite of Adobe mobile apps, including Photoshop and Firefly, as the company positions itself against a new generation of mobile-first competitors like CapCut (ByteDance), Edits (Meta), Captions (a16z-backed), and InVideo (India).
