Adobe just made another big move in the AI race. The company announced the launch of new AI assistants for Photoshop and Express, designed to make content creation and editing faster, smarter, and more intuitive.
While most software companies are tucking their AI assistants into sidebars, Adobe is taking a slightly different route, especially with Express. The creative suite’s lightweight design tool now features an “assistant mode”, allowing users to generate images and designs directly from text prompts. Once you’re done prompting, you can switch back to the traditional editing interface for finer adjustments.
“We think this approach of switching between two modes, where you get the best of both worlds, is gonna make the technology both accessible and controllable,” said Alexandru Costin, Adobe’s VP of Generative AI.
Meanwhile, Photoshop’s new AI assistant, currently in closed beta, lives in the sidebar, where it can understand image layers, automatically select objects, create masks, and even perform repetitive actions like removing backgrounds or changing colors.
But Adobe’s ambitions don’t stop there. The company revealed it’s testing a cross-app assistant under the codename Project Moonlight, designed to coordinate between different Adobe tools and even connect to a creator’s social channels to better understand their aesthetic style. The project is still in private beta but signals a future where Adobe’s ecosystem becomes deeply personalized and interconnected.
In perhaps the most intriguing reveal, Adobe confirmed it’s exploring a direct integration between Express and ChatGPT, using OpenAI’s new app integrations API. This would let users design directly within ChatGPT, combining Adobe’s creative power with conversational AI.
Alongside these announcements, Adobe also introduced new AI-powered features across Creative Cloud:
- Photoshop users can now choose third-party generative models, including Google’s Gemini 2.5 Flash and Black Forest Labs’ FLUX.1 Kontext, for tasks like object removal and image extension.
- Premiere Pro gains a new AI Object Mask feature to help editors easily identify and modify specific people or objects within a video.
With AI assistants becoming smarter and more collaborative, Adobe’s latest update points to a creative future where tools don’t just follow your commands, they understand your vision.
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