IKEA launched something unique in Tokyo this past weekend: a physical in-store installation featuring a virtual influencer.
Imma is a rising star on social media. She counts just under 250,000 followers on Instagram and works with many brands across the beauty and lifestyle industry. Nothing novel for a social media influencer. Except Imma is not real, she does not really exist. Instead, she is one of several virtual influencers.
Related | Report: Virtual Influencers Have Nearly 3X Higher Engagement Rate Than Real Influencers
And this past weekend, Imma was the store of a real-world in-store installation at the IKEA Harajuku location in Tokyo. Over three days, Imma lived in the windows of the IKEA’s store, redesigned for the occasion as her living room and bedroom.
Of course, these could not have been real living spaces, like the ones you usually find in an IKEA store. Imma is a virtual influencer, and she cannot exist in real-life spaces. IKEA explained that it created the installation “Happiness at home” using high-definition LED screens placed inside of the physical rooms. The physical space was “curated” by Imma to give the appearance of it being a real place.
You can follow the life of Imma in this installation in the video below. But you should know that the video lasts 9 hours and nothing much happen. You can see Imma lounging in her living room, scrolling on her phone, or watch her going through her stuff in her bedroom. But that’s about it.
You can follow Imma on her (virtual) adventures on Instagram.
Check out the recap video of this fantastic activation by Wieden+Kennedy Tokyo for IKEA Harajuku:
You might also like
More from Featured
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
Find Your In: LinkedIn Transforms Laundromats into Dance Floors
'Find your In,' LinkedIn's latest advertising campaign, created by Droga5, invites everyone to find their ideal career pathway. The campaign takes …
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
