IKEA launched something unique in Tokyo this past weekend: a physical in-store installation featuring a virtual influencer.
Imma is a rising star on social media. She counts just under 250,000 followers on Instagram and works with many brands across the beauty and lifestyle industry. Nothing novel for a social media influencer. Except Imma is not real, she does not really exist. Instead, she is one of several virtual influencers.
Related | Report: Virtual Influencers Have Nearly 3X Higher Engagement Rate Than Real Influencers
And this past weekend, Imma was the store of a real-world in-store installation at the IKEA Harajuku location in Tokyo. Over three days, Imma lived in the windows of the IKEA’s store, redesigned for the occasion as her living room and bedroom.
Of course, these could not have been real living spaces, like the ones you usually find in an IKEA store. Imma is a virtual influencer, and she cannot exist in real-life spaces. IKEA explained that it created the installation “Happiness at home” using high-definition LED screens placed inside of the physical rooms. The physical space was “curated” by Imma to give the appearance of it being a real place.
You can follow the life of Imma in this installation in the video below. But you should know that the video lasts 9 hours and nothing much happen. You can see Imma lounging in her living room, scrolling on her phone, or watch her going through her stuff in her bedroom. But that’s about it.
You can follow Imma on her (virtual) adventures on Instagram.
Check out the recap video of this fantastic activation by Wieden+Kennedy Tokyo for IKEA Harajuku:
You might also like
More from Featured
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …
