The infographic below from Wishpond investigates Walmart’s success and then goes on to establish a “Checklist for Facebook Success” based on the Walmart’ success.
We believe however that these numbers should be adapted to your own circumstances, for example 2-3 or less posts per day may be better suited to your content type. Overall we believe the main lessons from Walmart’s case study are: immediacy, human touch, and viewer participation.
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