Walmart cruised past 30 million likes for its Facebook page, and social media marketing suite Wishpond examined how the retail giant got there.
The infographic below from Wishpond investigates Walmart’s success and then goes on to establish a “Checklist for Facebook Success” based on the Walmart’ success.
We believe however that these numbers should be adapted to your own circumstances, for example 2-3 or less posts per day may be better suited to your content type. Overall we believe the main lessons from Walmart’s case study are: immediacy, human touch, and viewer participation.
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