Content is King – Ok this has become an accepted fact.
But Content can be King, only if it shareable, this means only if it will make readers want to interact with it, and share it with their network.
OK, your content is probably amazing and very interesting, but can you leave it to luck? I don’t think so. Check out this infographic and find out about the 7 Principles of Social Design which will make sure your content is indeed shareable!
- Value Exchange – Understanding what your audience values will always bring better results than to just talk about yourself
- Disruptive Ideas – When something disturbs our common understanding, we are more likely to dig into it. And share once we understand it
- Great Story – Great content appeals to the reader’s emotions, simple.
- Fresh Interest – people want news, but news they can share easily, without elaborating too much (hint, give them a link)
- Social Proof – Social Media is in fact all about this: when we see people doing something, we are more likely to do it to
- Creative Participation – Involve readers in your content creation, they will appreciate and will be more likely to promote your content
- Simple Advocacy – Make it simple and actually ask people to share, they usually will do so!
[READER] Do you have any personal principle you apply when preparing your content?
Source: Social@Ogilvy
You might also like
More from Experts Talk
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
What Is The Best Time To Post On Instagram?
What's the best time to post on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
Shutterstock Reveals Key Color Trends 2022
Shutterstock's Color Trends for 2022 sheds light on global preferences to help marketers catch viewers' attention and align brand messages …
Do ‘For You’ Page Hashtags Actually Work Οn TikTok?
Do 'For You' Page hashtags work on TikTok? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek the …
UK Influencers May Soon Have To Label Digitally Altered Body Images
A new UK Bill wants influencers to display a warning logo on altered body images posted on social media to …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
How Many Hashtags Are Too Many Hashtags?
What's the optimal number of hashtags to use on Instagram? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team look for …
5 Social Media Trends For 2022
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
