Facebook announced its latest collaboration with the European news industry bringing new video partnerships with publishers in France, Germany and Sweden.
As part of its goal to allow publishers to experiment with new video formats, engage new audiences, and create sustainable revenue streams on Facebook Watch, the company is funding 12 more shows for the video platform.
As explained by Jesper Doub, EMEA Director of News Partnerships, “publishers will have full editorial control of these shows and will work closely with our team to understand which stories, topics and formats are resonating with audiences.” The move is “just the start” for this in Europe, as we can expect new partnerships soon.
Facebook has found that shows by established publishers resonate with its users on Watch, and last year invested in two news shows with Channel 4 News and BBC. The shows, ‘Uncovered’ (Channel 4 News) and ‘Cut Through The Noise’ (BBC), really drove some very good conversations.
It also launched the Community News Project in the UK, to support the National Council for the Training of Journalists (NCTJ), and the brought the Local News Accelerator to Europe for the first time.
Doub explained that Facebook is “committed to building a globally diverse slate for Facebook Watch – a platform that continues to grow in importance here in Europe, with partners across the news, sports and entertainment sectors adding digital-first video to their content strategies.”
The company wants to continue to work closely with publishers publishers to create better content, use Facebook’s interactive tools, and gain revenue with advertising.
The goal is to help create better opportunities for publishers. The new European shows coming to Facebook Watch, in three countries, are:
Germany
Axel Springer: BILD DAILY. A daily general-interest show featuring BILD’s most experienced journalists as they break down the hottest topics and headlines. The show will run Monday-Friday with in-studio and field reporting spanning politics, business, entertainment, sports and lifestyle.
Burda (Focus): Life Hacks. An interactive show that sees Facebook audiences seeking advice from a panel of experts, from young Vloggers to well-known celebrities and special guests.
Burda (Focus): NewsStories. A weekly news show with a popular host, covering topics such as politics, sports, viral videos, urban myths, fashion and more.
Burda (Bunte): Klaudia Saves The World. A 25-week educational travelogue, with weekly episodes that follow Klaudia Giez (‘Germany’s Next Top Model’) as she meets influential figures aiming to solve complex problems in modern society.
G+J: Superluminar – Das Social Wissensformat. A 15-episode weekly science show, hosted by Hannes Holtermann.
G+J: Der Fußball, mein Leben & ich. A 15-episode sports biography show featuring stars as they’re interviewed by editor-in-chief of football magazine 11FREUNDE, Philipp Köster.
G+J: Local Heroes – Food Heroes Deutschland. A 15-episode weekly food series spanning the breadth of Germany highlighting secret or little known places to eat, featuring chefs and restaurateurs.
G+J: Rücken an Rücken – Promikochen. A 15-episode weekly studio cookery show featuring celebrity guests who cook a dish with instructions from a professional chef.
France
Brut: Pendant ce temps là. A breaking news show running Monday-Friday that brings you new perspectives on the stories everyone’s talking about.
Le Monde: Plan B. A weekly series featuring inspiring people who prepare the world for a sustainable future. The show will feature established journalists reporting from around the globe to better understand environmental issues.
BFMTV: Bonsoir Bruce. BFMTV, the most-watched news channel in France, introduces Bonsoir Bruce, a daily vertical video news show featuring Bruce Toussaint, one of the top news anchors in the country. Every day, Bruce sheds light on the top headline of the day as he interviews a guest, takes questions from Facebook users and fact-checks the most-trending stories.
Sweden
Expressen: Bara Nyheter. A daily show that summarizes the most important news, Monday – Friday, hosted by Expressen TV anchor Jennie Pierrou.
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