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Twitter Will Now Serve Ads To Non-Users

by • December 11, 2015 • Breaking News, TwitterComments Off on Twitter Will Now Serve Ads To Non-Users4223

Social ads are great. They benefit from detailed targeting and allow brands to reach out to the right people, at the right time and on the right platform, for a fraction of the cost of traditional advertising. But they have one major limitation: you can only reach people who have an account on the specific platform.

Also Read: Facebook Is Starting To Let You Do A Lot More Offline

Twitter is recognised as one of the best social platform to share or follow the news, but it is still trying to build its name as a leading advertising platform. Research has shown that many people end up on Twitter without having an account or being logged in at that moment. That is because they follow link – or embedded tweets – found on news sites or blogs, or after a simple Google search.

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So, starting immediately, Twitter will expand its ad capacity to logged out and non-users. With this way, Twitter hopes to be able to reach an extra 500 million people every month.

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Of course, such campaigns will be limited in terms of targeting, but will offer a larger reach to advertisers not really looking into speaking to specific people only.

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This is still a trial phase for Twitter, and will only be rolled out globally if found successful. For now, these ads are only available in the US, UK, Japan and Australia.


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