Snapchat has always been about ephemerality. The temporary nature of content on the platform has been a major part of its identity. That’s also part of its appeal for its main audience – young millennials. But Snapchat has just released a new feature that allows users to save and archive their snaps – Memories.
According to the company,
All you have to do to access Memories is “swipe up from the Camera”. Your saved snaps are easily searchable, by entering keywords and you can also use your memories to create new stories from old snaps. Also, you can combine different memories into longer Stories. Also, there’s a new way to send Snaps from Memories to friends or post them to your Story.
However, it’s clear which Snaps are over a day old because they will now “appear with a frame around” them. But not all of your images or videos are backed up on Snapchat. Only those that you use in a Story or add to My Eyes Only will be backed up.
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My Eyes Only is a section within Memories that keeps certain Snaps far from prying eyes. As Snapchat explains in the announcement of the feature,
Memories hasn’t been rolled out widely yet, but will be within the next month. It is a major change for Snapchat which has always prized itself for being ephemeral and original. However, it’s clear that pressure for more advertising space on the platform has changed Snapchat’s business strategy.
Let’s just see how this pans out. What do you think?
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