Twitter has proven to be a smart, quick way to embrace an audience and generate some much needed buzz for campaigns either big or small. The latest example comes from Starbucks, which used the power of Twitter to light up a giant christmas tree made of… coffee cups.
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If you happen to be in London these days, you can check out the Starbucks Christmas Tree at King’s Cross. The coffee chain has placed a 4-metre tall Christmas tree, that gradually lights up with the help of Twitter; The installation will light up each time a tweet with the hashtag #RedCups is posted.
All participating tweets are being shown across digital billboards and displays in the area. Moreover, Starbucks created a special “hashflag” for the occasion for each tweet bearing the campaign hashtag.
To make the campaign a little bit more experiential, the installation not only looks like a big red cup, but also smells like a gingerbread latte, further promoting the chain’s festive drinks. In addition, Starbucks will hand out gift cards for the lucky visitors, up until the end of the campaign.
You only have until the 6th of November though, so hurry up!
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