Many of us were sceptical of Twitter‘s change from fave like heart. Yes, many complained, and its effects not immediately apparent; but it looks like it really paid off for Twitter. According to a new study from Locowise, the change has lead to an increase of engagement on the platform.
Twitter itself has found that the change has brought a 6% increase of activity for current users and 9% increase for new ones. In Locowise’s study, it is clear that the change has increased favoriting by 27.82%. The study looks at more than 1,500 Twitter profiles 3 months before and 3 months after it. The profiles checked, tweeted around 2.2 million times during that time, and got over 21 million favorites in total.
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The average tweet before the change, received on average 8.16 favorites. The same after the change received 10.43 likes. Now, that’s a 27.82% increase in pressing a specific button – which is quite incredible actually.
I’ve certainly noticed a general increase in my engagement on Twitter since the change. What about you?