Facebook is working on a new 100% free standard version of its social networking platform for businesses.
Facebook launched Workplace last October. But despite a clever pricing model – you only pay for active users – Workplace has struggled to attract many customers. So Facebook is now working on a free version, hoping to convince businesses to sign up on the platform.
Workplace Standard will be introduced alongside the existing paid edition which will be renamed Workplace Premium.
Workplace Premium will continue to be priced at $3 per user per month for the first 1,000 users; it goes down to $2 for the next group size of up to 10,000 users and lowers to $1 for more than 10,000 users.
Simon Cross, Facebook product manager for Workplace, explained the reasons behind this strategic decision:“We’re making Workplace work for more companies, so it’s a pretty big step for us.” Cross went on explaining how companies are not yet prepared to deploy the paid service across their entire workforce all at once, and so the option to first try out the free service within a specific team or department might make it an easier sell.
Will this motivate you to try Workplace? We will!