There are many reasons why people chat with their friends on Facebook Messenger, and one of them is to comment on live events – you know, the whole “second screen” concept.
Well, Facebook is ready – as always – to seize every opportunity to make its messaging platform more interactive, by letting users subscribe to live sports updates.
The Next Web has reported that some users have been able to subscribe to MLB World Series news, scores and highlights right from within Messenger conversations.
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Brandon Painter, the guy who first spotted the new feature, explained that a pop-up appeared as he was chatting with his friend about a baseball game. He said that once he accepted the subscription, both him and his friend started to receive live updates within their chat.
— Brandon Painter (@Bpaint) October 28, 2015
At this stage, it is unclear if Facebook is only testing this new feature for the MLB World Series and if the test is only conducted in the US. But should it become more widely available, I can see this service as being well accepted among sports fans. And it could also be extended to other live events that generate online conversations.