Facebook started as a way to share news with our friends and family. But it soon turned out to be one of the Internet’s largest marketing platforms. And now, it seems the company is trying to give a little boost to personal updates again.
Back in April, Facebook recognised it was facing a decline in personal sharing. A 15% fall year-over-year, to be precise. And because personal sharing is dear to Mark Zuckerberg himself, who pledged to give more space for friends’s news on the platform, Facebook is now testing a new way to boost your text updates.
A few users have reported a new feature that lets you add a background colour to your text updates. Most colours are plain, but some offer a gradient that allows you to create more stylish and eye-catching updates.
The feature was also spotted by Pedro Fernandes, from Portugal:
Of course, this is just a test for now. But should it truly help personal text updates get more reach and engagement, then it could well become a permanent feature soon. Of course, personally, I would much prefer being able to change the font colour, rather than add background colour…
Do your hear me Mark?