It’s no secret that “mobile is where it’s at.” This of course extends onto Facebook, with most of its 1.7 billion users visiting the platform from mobile devices. That’s why, the company built Facebook Creative Hub – a new place to bring ideas to live on mobile.
Yup, if you’re not doing anything on the Internet tailored for mobile users, there is pretty much no point promoting yourself or your business there! While it is still quite new, “formats and best practices” are evolving so rapidly, that it’s never too early to start doing great things mobile. So, Facebook has created a place for marketers and advertisers to visit and be inspired to create better mobile content – Creative Hub. And it’s available to all!
In the announcement of its Creative Hub, Facebook says that it was designed to “be a faster, easier way to produce ideas that capture attention and delight people where they’re spending their time—on mobile.” Creative Hub was initially introduced at Cannes Lions International Festival of Creativity in the summer, and since then it has been tested
with more than 30 creative agencies to build a revolutionary experience that’s now ready for the entire industry to use.
Creative Hub is now opening up to all, and with it Facebook is introducing an inspiration gallery, “that will showcase examples of outstanding mobile creative across Facebook and Instagram.” Facebook developed Creative Hub in order to cater for the needs of users in the creative community, who said they really wanted a place to experiment with their content creation on both platforms.
On Creative Hub, users can try new formats, preview ideas on mobile screens, collaborate internally, and share mock-ups with others! In other words, it allows them to “be inspired”, “create and play”, and “see their work in action!”
To find out more about Creative Hub and try it out, go to creativehub.fb.com and “look through the inspiration gallery, then mock up your first ad”. You can also find out how to use Creative Hub, by taking this Blueprint Course.