Whad’ya know! Apparently, KFC follows only 11 people on Twitter. And nobody noticed – or knew why – until a guy called Mike Edgette came along.
Big brands don’t tend to follow many people back on Twitter. In fact, most don’t follow anyone. Or, maybe not. But anyway… It turns out KFC follows exactly 11 people on Twitter. And 5 of them are the Spice Girls. Yes… Geri, Victoria, Mel B, Mel C, and Emma B… every single one of them. The other six? A random (?) bunch of guys named Herb. Check it out for yourself.
What?
Yep! It’s a rather puzzling reference to the secret recipe of 11 herbs and spices that KFC famously covers its fried chicken in. Talk about an easter egg! If in doubt that this is, in fact, an easter egg, it’s the work of famed agency Wieden + Kennedy, which laid it about a month ago. It was only a matter of time until someone noticed and then figured it out. That someone – a PR guy called Mike Edgette – tweeted about his discovery, and has now become pretty famous.
https://twitter.com/edgette22/status/921103567771131904
322,000 Retweets and 715,000 likes later, Edgette got a very special gift from KFC. A framed painting of him riding on the back of Colonel Sanders. So random… but so awesome!
If you can call this a marketing campaign, it is incredibly smart. The brand essentially left a breadcrumb for the 0.1% of its fans… the one person who would hopefully notice. Of course, this could have gone a different way – it’s possible nobody would have noticed. But someone did. And that has lead to a huge amount of free publicity on Twitter, Reddit, and well… you’re reading about it, aren’t you?
Some are not convinced that Edgette wasn’t in on it from the beginning. But, does it even matter?
Image: Mike Edgette on Twitter
You might also like
More from Twitter
Twitter Blue Subscribers Now Get Up To One Hour To Edit Their Tweets
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
Twitter Blue Verified Subscribers Can Now Upload 2-Hour Videos
It probably still won't convince you to sign up, but Twitter Blue subscribers can now upload videos up to 2 …
Twitter Launches Encrypted DMs, But Only For Paid Subscribers
To send an encrypted DM on Twitter, you will need to be a Twitter Blue verified user, a verified organization, …
Twitter Is Purging Old Inactive Accounts
The purge of old and inactive Twitter accounts could free up many long-coveted usernames. Musk says Twitter will be removing accounts …
Is Twitter Working On A Cheaper Verification Plan For Organizations?
Twitter is reportedly working on a cheaper alternative for organizations to get verified on its platform. Currently, the only available …
Twitter Will Offer Free API Access For Public Announcement Accounts
Twitter announced it will revert to making its API free to use for accounts posting public announcements such as weather alerts, …
Twitter Will Require All Advertisers To Be Verified
It seems Twitter has found yet one more way to force users into paying for verification: Advertising on the platform …
The Twitter Blue Check Apocalypse Has Begun
Twitter has begun removing blue checkmarks from legacy verified accounts, leaving paid verification as the only way to own a …
