Out of all social platforms, Facebook is certainly one the main places that businesses interact and communicate with their fans and customers. Also, many businesses are finding Facebook to be the right place to conduct customer service. Now, instead of having to send people to their Facebook Page, businesses can talk to customers through their websites, using Facebook Messenger.
The really cool part of this, is that now, any business can simply add a messaging box to its website and people can talk directly to the business on Messenger. So, instead of having to send people to a Facebook Page, businesses keep customers on their site and customers can communicate directly with them.
So, you’ll ask me what the difference is between this, and other chat systems on websites? Well, for one, all communication is saved on either side and it can continue on any device that either side is using. For small businesses this is incredibly important, as a small business owner could answer while out and about, or a customer can simply use Messenger as his/her mode of communication with a business.
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Along with this new functionality, Facebook is also allowing integration of events with the Pages Facebook Plugin. Changes to events will appear on the event’s website etc. People who are interested in an event, don’t have to find the event on Facebook anymore. They can be updated, and show interest in the event, from the website itself.
This also adds an additional social element to your website. Come on Facebook! Make our websites more SOCIAL!