In an attempt to liven up the feature that users aren’t really using, Facebook will soon be giving business Pages the ability to post to Facebook Stories.
Facebook Stories haven’t been doing that well since they were launched. Perhaps it’s because everyone prefers Instagram Stories instead? That’s certainly part of the reason that Facebook started allowing users to cross post their Instagram Stories to Facebook. Either way, the idea is that businesses might just get things moving a bit faster.
According to TechCrunch’s Josh Constine, Facebook is bringing Stories to Pages within the next month or so – brands, publishers, athletes, entertainers and nonprofits are of course included in this. Amy Sun, product manager at Facebook explains “We’ve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.”
When the feature rolls out to all Pages, admins will see the “Create Story” button in the app, and can choose to post to News Feed as well as the Stories feed. Whatever the case though, as with all Stories, they will only last 24 hours and they’re gone.
Facebook Stories present an opportunity for businesses to create more down-to-earth and “unpolished” behind-the-scenes material, something that users have embraced already on Instagram. Will the new feature be able to liven up Facebook Stories?